How To Configure Google Analytics?

How To Configure Google Analytics?

What exactly is Google Analytics?


Google Analytics is a free tool that uses statistics and web analysis to help you understand your customers’ behavior. Google’s popular digital analytics service monitors and reports on website traffic. For example, if your business operates an online store, Google Analytics can be used to track and analyze data from advertising campaigns in order to better understand your customers’ journey from ad click to purchase. Marketers value the ability to track performance and progress using analytics.


How Do I Begin Using Google Analytics?


To get started with Google Analytics, you must first create an account. After you’ve created your account, you’ll add the platform’s JavaScript code to your website, which will allow data from your site to be collected. The information gathered will show how users interacted with your page, how long they spent on your website, what pages they visited, and whether or not they made a purchase. Google Analytics collects data and organizes it into various reports that you can access.

Beginner’s Guide to Google Analytics:


  • To avoid confusion, consult Google’s video guides.
  • Establish your primary goals and objectives.
  • Understand the metrics and decide which ones are most important to you.
  • Take note of the bounce rate and session duration.

Getting to Know Your Google Analytics Dashboard

You can always access your Google Analytics dashboard by going to You will be able to view statistics about your website as well as data about visitors and site traffic via your dashboard.


How to Add a Google Analytics Tracking Code to Your Website

A text box with your tracking code will appear on the Google Analytics dashboard screen. Google uses this tracking code to track data associated with each page of your website. Follow these steps to create your tracking code:


  • Copy the entire code and paste it into the Global Site Tag text box (appears on dashboard)
  • Copy and paste the tracking code into the head> tag of each webpage.
  • Publish website updates
Tracking codes can be retrieved from the dashboard if they are misplaced. Go to Admin > Tracking Info > Tracking Code to find your code.
Analytics Administration and Configuration
Google Analytics can collect useful data from a variety of platforms. Data from mobile apps, video game consoles, online sales systems, and other internet-connected platforms can be tracked by Google Analytics. Configuration settings allow you to customize how your data is displayed.
Reports on Analytics
Google Analytics can track website activity and measure session duration, as well as bounce rate and traffic source. Google Analytics reports include the following:
  • Audience feedback
  • Purchase reports
  • Reports on behavior
Audience Feedback
Audience reports are available to help you better understand the characteristics of your site’s visitors, such as their country of origin, the language they speak, their demographics, and the device they used to visit your website. Audience reports are divided into active user reports, which are further subdivided into 1, 7, 14, and 30-day sessions, also known as site reach. If you know who you want to reach, these reports can tell you if you’re reaching the right people for your business or if there’s a better way to reach them. Furthermore, audience reports can help you make decisions about your content and marketing strategy.
Reports on Acquisitions
Acquisition reports can be used to compare the performance of various channels and determine which sources are bringing you the highest quality traffic and conversion rates. As previously stated, the tracking code is used to track traffic to and from your website. This code will track the source of your organic traffic and the campaign that brought them to your website.
Reports on Behavior
In Google Analytics, Behavior reports data on page views. This function computes metrics like page view frequency, average time on page, and bounce rate. This report will enable you to make future site content decisions to increase page views or the amount of time your customers spend on your website.
Additional Google Analytics reports include a mobile overview report, a channel report, a landing pages report, a site speed overview, and goal overviews.
Conversion and Campaign
Google Analytics’ Campaign and Conversion tools enable you to track your goals and generate ecommerce reports.
After you’ve set up goals in Google Analytics, you’ll be able to see data based on goal paths, funnel visualization, and goal flow. Use the available filters to tailor your goals to align with your overall strategy.
Google Analytics allows you to sort ecommerce reports based on your preferred view. Reports can be generated and collected based on product, sales, transaction, and purchase frequency.
Once you’ve added the ecommerce snippet to your site(s), the multi-channel funnel tool lets you see how different channels feed into your funnels. This can be used to calculate conversions, conversion paths, and path length.
How Will Google Analytics Benefit My Company?
Google Analytics has several advantages. Google Analytics tools provide data to your business that will assist you in understanding the strengths and weaknesses of your company’s website. Google Analytics has the following advantages:
  • Data in real time about who is visiting your website and where they are located
  • Data on the most popular locations for your website
  • What browser and device are visitors using to access your website?
  • How often do visitors return to your website?
  • The time visitors spend on your website
Access to SEO tools, such as content marketing tools, audience and acquisition reports, behavior reports and flow, and site speed, is another advantage of Google Analytics.
Investigate Google Analytics
After you’ve set up your Google Analytics account and added the tracking code to your website, it will immediately begin collecting data from it. This information is available through your dashboard. While the numerous settings options, reports, and tools may appear overwhelming at first, Google provides instructions and video guides to assist you in getting started. Try Google Analytics today to learn more about your customers.

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